Outdoor accommodation specialist, Pitchup.com, has reported staggering 451%* increase in mobile bookings on Thursday 6th April, as holidaymakers prepare to flock to the countryside this weekend and enjoy the first heatwave of 2017.
With mercury set to hit 24 degrees this Sunday, city dwellers and families enjoying the Easter holidays, have taken to their mobiles to book last minute camping and glamping getaways.
Pitchup.com Managing Director, Dan Yates, said: “In our sector, which is particularly weather dependant, one in three bookings now come from mobile phones rather than desktops, as the devices enable people to quickly react to external factors whilst they are on the move. As the temperature rises, so do our mobile booking figures.”
Yates continued: “Although it is the busy school holiday period, with over 2,800 bookable sites available through Pitchup.com, there is plenty of availability for this weekend in camping and glamping sites throughout the UK and Europe.”