Irish athleisure company, Gym+Coffee was launched by 3 friends in January 2017 with an aim to create an Irish brand and community that represents the growing active lifestyle in Ireland. The mission of the brand is to encourage people to #MakeLifeRicher and with the rising popularity of active-wear, Gym+Coffee felt that clothing was a perfect way to connect with this audience and promote this lifestyle.
Gym + Coffee Jet Black Hoodie
According to the founders “There has been a behavioral shift in cities across Ireland where people are becoming more active and health conscious similar to the lifestyles that people live in cities like Sydney, San Francisco, Melbourne, LA and more. People are becoming less concerned with pubs and are now more interested in healthy activities, cafes, communities and brands that encourage this.”
Gym + Coffee
The Gym+Coffee offering started out with a range of hoodies in unique colours, with a fit and fabric that are easily recognizable. They’ve also turned the heads of celebrities and influencers wearing them including Bodycoach Joe Wicks, the Happy Pear twins, Chloe Boucher, David Gillick, Roz Purcell, Siobhan O’Hagan, Stef Armitage, and Karl Henry. Our friend Julie Burke of Julie B Yoga is also an ambassador!
The range also features stylish beanies, and recently launched t-shirts. For the environmentally conscious coffee lovers, there is also a selection of Gym+Coffee Keep Cups.
“For us, we want to keep this momentum going, and get Gym+Coffee into new markets as quick as possible” said co-founder Niall Horgan, “our new website allows us to provide a better customer experience, showcase our community and collaborations, and promote our new content strategy. We’re excited to take an Irish brand to a global audience and highlight modern, authentic Ireland and the growing active lifestyle we live here”
Gym + Coffee
The “athleisure” market has grown 42% in the last 7 years and is estimated to be worth €7 billion in the UK and $270 billion worldwide. Since launching nine months ago, sales for Gym+Coffee have been steadily increasing every month now putting the business on track to surpass its first-year targets. www.gympluscoffee.com